Feel Good Drinks
Fruit Based Puns
The brief set by the Feel Good Drinks company was looking for a creative idea that will dramatically raise the awareness of their drinks. They wanted to create a campaign that communicates 3 simple things: Their brand name, what their drinks look like and that their drinks are choc-full of natural, tasty, fruitiness. And do all this in a way that is unique, memorable and makes people laugh.
This idea is based on the idea of having a feel good moment with a feel good drink, with my initial response being films as everyone loves them and has a favourite. Coming up with funny fruitbased movie title puns and certainly memorable films. LoveFilm offer a 14 day free trail which I don’t think people take advantageof so this would act as an incentive for people to purchase the drink, raise brand awareness, and have a feel good moment with the film of their choice.
Feel Good-Love Film
This idea is based on the idea of having a feel good moment with a feel good drink, with my initial response being films as everyone loves them and has a favourite. Coming up with funny fruitbased movie title puns and certainly memorable films. LoveFilm offer a 14 day free trail which I don’t think people take advantageof so this would act as an incentive for people to purchase the drink, raise brand awareness, and have a feel good moment with the film of their choice.
Feel Good-Love Film
Posters
Promotional Bottle Neck-Tags
Back Front Inside Left Inside Right
